Joni Rogers was born in Sapulpa, Oklahoma, the heartland of America, along Route 66. She lived on a farm with her dad, brother, and her Grandpa and Grandma Rogers. Although Grandma didn’t get to town much, she still got up, dressed up, made up to take care of her family. To Joni, Grandma was a masterpiece. Watching Grandma prepare for her days formed the basis for a career Joni would build years later.
At 15, Joni moved to California to live with her mother, two sisters, and her step dad who was an executive at Sav-On Drugs (now CVS Corporation). Even as a teen, he let Joni work alongside him. He taught her about business, marketing, hard work, and ethics. As she grew older, she learned from others, too. Joni was introduced to direct sales and recognized the incredible opportunity the industry offered to women.
Joni lived through several rough years as struggling single mom. She benefited from the generosity and support of family and friends, and she was grateful for a support system that many in her circumstances did not have. Still Joni had dreams of founding her own business, selling products that really work, and providing careers for other women. She created a business plan with handwritten projections on a 12’ roll of paper. (This was before ready access to personal computers!) She make a handshake deal with a chemist and BOOM! In 1999, SeneGence International was born!
In the midst of her success, Joni remembered her years as a struggling single mom. She appreciated how SeneGence Independent Distributors contributed to the success of her company. So as her dreams for her business became a reality, Joni founded the Make Sense Foundation with a mission to support women and children in need.
The Make Sense Foundation is a 501(c)3 charitable organization. Contributions to the Make Sense Foundation are tax deductible.
To make a real impact on women and children in need.